You may have heard about it here and there, and thought it
was too complicated to understand, but this technology will become part of your
reality and daily life.
Virtual Reality or VR, immerses consumers in a 360-degree
digital environment, most commonly experienced via a headset. Augmented Reality
or AR, is the integration of the real-world environment with computer-generated
digital information. They have been identified by international digital agencies
as the key marketing trends that marketers will be looking to in the coming
year.
Fashion brands are already using VR to offer clients an
easier store experience with options that allow you to try on the clothes on
your “virtual you,” or to experience a full retail environment from your very own home.
And watch out for VR-enabled fashion accessories that will soon
be on sale, and obviously part of our must-have gadgets. So if you thought having an iWatch
was enough, think again!