The legacy of the past with the futuristic vision of the maison will be unveiled in a spiral architectural beauty that is connected to the very first workshop established by Jules Louis Audemars and Edward Auguste Piguet at Le Brassus in Switzerland.
More than 300 watches dating back to the house’s founding fathers in the 19th century are on display. Visitors will also get to pass by an atelier and meet the real-life crafters, as they witness the delicacy of time and effort that goes into an Audemars Piguet masterpiece.
This immersive museum overlooks and unfolds the success story of the natural Swiss Jura, a region that has gained global fame and recognition for its wonders in horlogerie.
“We wanted visitors to experience our heritage, savoir-faire, cultural origins and openness to the world in a building that would reflect both our rootedness and forward-thinking spirit. But, before all, we wanted to pay tribute to the watchmakers and craftspeople who have made what Audemars Piguet is today, generation after generation,” commented Jasmine Audemars, Audemars Piguet’s Chairwoman of the Board of Directors.
