The Eau de Parfum de Nuit isn't merely a perfume; it's a testament to innovative creation and inclusive practices. Perfumer Suzy Le Helley (Symrise), briefed in absolute darkness, was challenged to create a fragrance without traditional visual aids. This immersive experience, coupled with collaborations with sensory experts including Tiffany Kendziolka and a team of visually impaired individuals, resulted in a scent that is both powerfully evocative and deeply personal. The visually impaired team members played a crucial role throughout the development and testing process, a testament to the brand's unwavering commitment to inclusivity, redefining professional inclusion standards. The perfume's development was immersed in its intended context - the night - thanks to a diverse testing group of sighted and visually impaired individuals.
The fragrance itself, a woody, musky blend, features top notes of longoza and a clean muguet accord, a heart of apricot kernel, violet leaf, a creamy lactonic accord, and a base of sandalwood, tonka bean, a vanilla accord, Grisalva, and Ambrostar. This careful layering of notes creates a fragrance that is both sensually alluring and profoundly comforting, perfectly capturing the duality of nighttime experiences.
The design of the perfume is as striking as its creation process. Elena Potapova (Slaviart Project) designed both the bottle and packaging. The weighty, question mark-shaped cap, a signature Dans le Noir? element, immediately grabs attention, visually reflecting the fragrance's exploration of sensory perceptions. The packaging design also incorporates Braille, showcasing a dedication to accessibility for visually impaired consumers. This attention to inclusive design extends to the carefully considered materials and production processes, continuing the brand's commitment to ethical and sustainable practices.
Dans le Noir? Eau de Parfum de Nuit is more than a fragrance; it's an experience. It's a celebration of sensory exploration, inclusive design, and the power of intuition. It invites us to reconsider our relationship with our senses and the world around us, underscoring the transformative potential of darkness and embracing the rich complexity of nighttime intimacy. Reflecting the founder's commitment to social responsibility and innovative thinking, this perfume is a powerful statement, available since September 18th, 2024.