Casablanca's Autumn-Winter 2025 collection, a vibrant exploration of Japan's multifaceted identity, presented a captivating fusion of modernity and tradition at Paris Fashion Week. Designer Charaf Tajer, drawing from two decades of immersion in Japanese culture, masterfully blends seemingly disparate elements, embodying the philosophy of Kaizen – continuous improvement – throughout the collection's design and aesthetic.
The runway showcased a dynamic interplay of contrasting styles. The rebellious spirit of B?s?zoku motorcycle culture, with its customized bikes and bold embroidery, collided with the playful sweetness of Harajuku Kawaii. The stark formality of corporate uniforms was juxtaposed against the vibrant energy of rave attire, reflecting Japan's multifaceted urban landscape. This contrast extends to the collection’s palette, encompassing both the hyper-modern cityscapes and the serene natural beauty of the Japanese countryside.
Rooted in traditional tailoring, the garments feature relaxed silhouettes and layered designs that pay homage to Japanese costume. However, these classic forms are reimagined with a modern twist. Rave-inspired neon colors illuminate intricate jacquard nylons and textured merino-cotton knits; B?s?zoku embroidery is reinterpreted as streamlined detailing on leather jackets. Intricate calligraphy and iconography, inspired by Tokyo street art and film posters, are skillfully translated into prints and embroideries, creating a unique blend of traditional and contemporary aesthetics. A subtle undercurrent of Americana subtly underscores Japan's global influence, highlighting the cross-cultural exchange that defines its identity.
A feminine touch is introduced through a Kawaii-inspired palette of sweet pastels, bow details, and floral motifs. Signature Casablanca elements – a tennis ball, a sweet orange, blooming sakura – playfully embellish handbags and prints, while the unexpected use of plastic in jewelry and clothing is elevated to a precious status through meticulous hand-crafting and dyeing. This playful contrast emphasizes the collection’s ability to elevate everyday items into luxurious statement pieces.The collection's mountain-inspired capsule features icy knits, snowdrift monograms, and padded nylon. A collaboration with Swiss freeski brand Faction further elevates this segment, demonstrating Casablanca's commitment to both fashion and functionality. Prints inspired by the Japanese Alps, along with the new "Montagne" sneaker (whose sole mirrors Mount Fuji's silhouette), complete this stunning mountain-inspired segment. Finally, a mint green and black color palette, inspired by the hallways of Tokyo's Park Hyatt hotel, symbolizes the global traveler’s experience. Oversized travel duffels and micro iterations of the Jeanne bag, with its wave-like flap closure, represent dynamic movement and a spirit of adventure.